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Winning ABC's New Inventors' People's Choice award created huge demand for 321 Water, the uber stylish, re-usable, eco-designed water bottle with built-in filter.
But as the product doesn't yet exist,
Dutch designer and Melbourne-based enviropreneur, Gretha Oost,
is taking an unusual approach to make it happen. She is calling for pre-orders at www.321-water.com to get production started and put an end to the 80,000 tonnes of landfill created in Australia through discarded water bottles every year.
All we need is 10,000 orders. We've an award winning prototype, a waiting list from around the world and a finger on the production button ready to press go.
We don't want to lose time looking for investors when we believe demand will bring 321 Water to market.
With requests already flooding in, Oost is confident in hitting the 10,000 pre-orders.
"We're taking the energy of the demand for 321 to convert the bottle into reality,"
321 Water's first order has come from Robert Swan OBE, the first person in history to walk to both North and South Poles. Swan has spent over 20 years traveling the globe identifying and promoting sustainable solutions for the planet. According to Swan, "with 321 Water it's easy to make more environmentally responsible choices. Everyone on our Inspire Antarctic Expeditions will receive 321 Water as an example of how small changes can make a big difference."
Named after the 3 litres of water it takes to make 1 litre of bottled water, the 500ml bottle is a stylish way to play an active role in reducing the impact of bottled water, making it easy to keep hydrated at less cost to you and the environment. In 2008, Australians spent around $500 million on bottled water.
Why buy it when you can tap into your own?
"choosing tap over bottled water can save you around $1,000 a year. For filtered water, 321's more environmentally sound and friendlier on your pocket."
Created with not only style and the environment in mind, but health and hygiene, 321 Water also addresses the harmful bacteria and chemicals (BPA) found in reusable water bottles. It works like a plunger, comes apart for easy washing and uses replaceable filters, which last around 100 uses.
So, get hydrated, help your hip pocket and go easy on the earth.
Order now at www.321-water.com at the special introductory price of $32.10 (including GST and postage) and be part of this visionary product's journey to the market.
The first 10,000 founding orders will receive the Limited Edition 321 Water bottle
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