What can Idea-Tester's do for your Idea?
and why do you need it?

Over the last couple of years Idea-Testers have helped many inventors and entrepreneurs to define, develop and understand the potential of their innovations.

We won't always tell you what you want to hear, but we will always tell you what you need to hear.

For an idea to be viable it needs to provide a solution to a need for the customer and at least a return on investment for the Inventor.

Before spending money/time/energy on Patents and Prototypes:

Talk to us and together we will develop a study that simultaneously protects your invention and delivers insights from your target customers to maximise your Inventions appeal, defines your idea sales potential and enable you to make informed decisions as how to progress your Idea.

Too Many inventors spend money/time & energy on patents, prototypes, models and creating websites, branding and logo's before they find out if there is a market for their invention!
What they need to know first is;

• If that market is big enough to deliver enough sales to be Viable?
• What people are willing to pay, how often people would buy and many other critical questions any inventor needs answered before deciding to invest in their Idea.

WHY Idea-Testers?

We work with some of Australia's most successful commercialisation & Patent experts, to ensure that Your invention is protected through-out the study, so we can concentrate on doing what we do best, Research!

When our research is complete the information gathered enables the inventor to make any needed amendments to their Invention before:

• deciding on whether the invention is viable to proceed with going to market.
   
• applying for a costly patent.
  (Remember that once a patent is filed, only very minor amendments can be made without the need for applying for a completely new patent,)  
  
• Using the results from our Research to validate the potential of the invention to gain funding.
  
• Understand their potential customers wants and needs, to develop sales expectations.
  
• Develop unique selling points, and have customers assist in defining the product name and marketing materials that will resonate with other customers.
  
• Have your target customers, tell you where they would look for your invention, what words they would use, to enable you to develop sales channels that deliver results instantly
  
• Build great word of mouth referalls before launching your product which is priceless for press releases/product launch.
  
• Defining your ideal sales price.
  
• Give you the needed data to dominate discussions with commercialisation or licensing sales meetings